THE NET PROMOTER SCORE OF FRANCE AS AN INVESTMENT DESTINATION HAS IMPROVED SIGNIFICANTLY, BUT IT REMAINS NEGATIVE Attractiveness for foreign investors On a scale of 0 to 10, would you recommend France to a US company seeking to establish business abroad? (10 being the best rating) “The country is transforming and it is the best time to be part of this change. France will play a central role in Europe on many levels e.g. finance, regulation, infrastructure and digital.” Managing Director, IT “France is the place to be for technology right now and has the most concentrated tech ecosystem outside of the US. Talents are affordable and well trained.” Vice President, IT / Digital consulting “The quality of life in France is better than in many other countries, despite the relatively low salaries. There are a number of reforms in progress that should reduce the tax and employment cost burden on companies investing here.” Corporate Counsel, Travel Agency Net Promoter Score (NPS) = % promoters (grade 9 to 10) - % detractors (grade 0 to 6) Note : in percentage of respondents 10 Source: AmCham-Bain Barometer, Bain analysis