IMPACT OF DIGITALIZATION IS STRONG Have new digital models and web pure players’ development had an impact on your company’s business model? “Digital training and the development of new services have become our top priority investment.” Partner, Consulting “Digital players are challenging our business model and pushing us to innovate.” Director, Travel Agency “Digitalization is completely transforming our internal processes and we are reinventing our interactions to put the end-customer at the heart of our ecosystem.” Director, Engineering Note : in percentage of respondents 22 Source : AmCham-Bain Barometer, Bain analysis