DIGITALIZATION DISRUPTS ALL SECTORS WITH VARYING DEGREES, AND IMPACTS THE WHOLE VALUE CHAIN MEDIA AND TECH ARE THE MOST IMPACTED SECTORS IMPACT ON VALUE CHAIN IS HIGH Level of digital disruption through 2025 Executives saying Digital will impact area of value chain (from 0 to 5) Potential change limited by Product & Services regulatory and Human capital Offering legal factors Change through Supply Chain 72% 2025 62% & Operations Today 70% Supporting Customer Experience / Technology Go-to-Market 77% Data Management 71% and Applications 79% 21 Source : Bain study